Salon Only Add Some Merry to Your Salon Marketing


As the holidays quickly approach many salon and spa owners are gearing up for the busiest and most opportunistic time of the year for both service and retail sales growth. Here are some ways for salons and spas alike to put a little MERRY in their holiday marketing. There is no better time to bring a little CHEER to your bottom line. Here are a few ideas to get you in the spirit.

Holiday Promotion
Did the holidays arrive before you had a chance to put together a promotion? BeautyMark Marketing offers stylish, professionally crafted, agency-quality marketing at a small-business price. Seasons and holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests Why Are We Different From Other Marketing Services Providers? We are salon and beauty marketing specialists. We “get” beauty. 

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Deck the Halls
Determine a holiday look for your salon or spa and deck the halls! Decorate to add cheer, showcase product and service promotions, and give an overall “ho-ho-ho” to your business in your special branded way.

Cozy Coiffure Selfies
Encourage clients to post  pics of their “holiday coiffure” on Instagram or Facebook. Get people talking about your salon this season by adding some cheer. With very little effort, you can bring a sparkle to both your staff and clients.

Be Socially Merry
Don’t forget to dress your social media “holiday theme” as well. Change the banner on your business page, create holiday themed frames for your FB and Instagram photos. Add some sparkle and cheer to every “touch point” with your clients.

Holiday Drawing
December is a great time to do an annual “Enter to Win” contest. Think of a fun give away gift that will promote cheer (as well collect valuable email addresses). A great way to start a digital relationship with your guests. 

Gift Packages
Get creative. Pull together hair and skin packages that engage your guests with fun names, pretty packaging, and wonderful bows. This season look fresh with mint and red accents!

Holiday Team Photo
Take the time to promote your team. A playful way to connect to your current and future customers, a team photo makes your team approachable. Highlight the most meaningful gift they’ve ever received.

Cozy Beverages
Offering a cozy seasonal beverage is something that costs almost nothing, yet makes a huge statement. The cost is minimal, clients love it, and the salon smells amazing! Give your salon guests cozy drink options, like hot caramel apple cider with a cinnamon stick, hot cocoa with marshmallows, steamed milk with a caramel drizzle, and hot blueberry tea with a sugar butter cookie.

Holiday/Seasonal Mugs
Another way to make your mark is mugs - choose mugs that match your salon’s personality and add to an inviting holiday presentation.

These are just a few ideas, I’d love to know what you do to bring the holiday festive feel to your salon in comments below!

How to Get Electronic Word of Mouth (eWOM)

To thrive in the competitive beauty market climate salons must transition from traditional to digital marketing. The marketing "must haves" of today begin with:
1) Stellar website
2) Strong social media presence.

Social media marketing is best described as "conversational" marketing, giving beauty business owners the opportunity to spread the word in a whole new way. 

The number one way to build salon business is still "Word of Mouth" - it’s now simply digital or electronic word of mouth (eWoM).

Social media accounts work as fantastic traffic funnels to your business website, making websites the modern day welcome mat to potential clients. Social media marketing is the process of gaining attention and encouraging prospective clients to follow and engage with your business.

It's hard to quantify the ROI of consistent, branded, engaging social media. Successful social media strategy combines promotional opportunities with shareable content to maximize salon exposure, increase overall engagement, and attract new clients to your business. Are you maximizing your salon's eWoM? Are you implementing a share-ability social media formula?

Top of Mind
Social media keeps your business top of mind. Viewing your post in their feed is the perfect reminder to "make that appointment". With tailored content salon businesses can reap the rewards of being in the right place at the right time.

Strong Visual Content
People LOVE to share beautiful visual content. Increase social sharing by creating strong visuals. If the visual is impactful, so will be the success of likes and "shares". Posts should stand out through imagery, typography and color.

Give "More"
To get your social media content liked and shared, give more. The “more” is that little something special that people love - something pretty, something inspirational, something with that coveted "share-ability" factor. 

Hair & Beauty Tips
Share articles from notable beauty, hair, style and fashion sources to create a constant flow of fresh content to reach out and engage your social media audience.

15 Minutes of Fame
Feature clients on your social media - it's a great way to boost confidence and give followers their "15 minutes of fame". Gorgeous "afters" or client appreciation posts make them feel like a star. These type of posts are also generously shared with friends and family, gaining even more brand awareness.

Day in the Life
Keep it personal by sharing "behind the scenes" images, new staff announcements, staff events, etc

Showcase Work
Instagram is an easy way to showcase your best salon work to both current and potential clientele. One of the huge benefits of Instagram for salons is that posts can be reposted to both Facebook and Twitter.

Contests with prizes are great shareable content, everyone loves winning something. Create no cost or low cost prizes or services. Double new guests and engagement by creating a prize package (or gift) for two! More shares equal more exposure.
- Promotional opportunities
- Retails or Service Specials
- Contests with prizes
- Nominations for makeover
- Referral offers
- Monthly drawings
- Giveaways

Get Ideas from Large Retailers
Check out social networks contests and drawings that large retailers use to boost social followers and email contacts. Adapt these ideas to your salon. Above all, always remember to make your posts share-worthy.

Simple Posting Schedule
This sample posting schedule provides post ideas for a week. Use this as a guide or inspiration of what to post to your social media accounts. Don't be afraid to mix it up and find your salon's unique online "voice". 

Monday - Behind the scenes, salon news, new staff announcements, salon life and events
Tuesday - Share high end source hair and beauty content
Wednesday - Share humorous image or phrase
Thursday - Ask a question, share a contest; something to interact with your audience
Friday - Post promotional opportunities, retail specials, giveaways, events, etc
Saturday - Post a hair or beauty "how-tos", trends, inspiration, video, demonstration
Sunday - Share an inspirational or short quote

Need help?
Let us help you better leverage social media to expand your influence beyond your salon:
$299 Per Month
Daily posting to business page of two social media channels 

BETTER $399 Per Month
Daily posting to business page of four social media channels
Learn more here: Social Media Management Services