Salon Only Add Some Merry to Your Salon Marketing


As the holidays quickly approach many salon and spa owners are gearing up for the busiest and most opportunistic time of the year for both service and retail sales growth. Here are some ways for salons and spas alike to put a little MERRY in their holiday marketing. There is no better time to bring a little CHEER to your bottom line. Here are a few ideas to get you in the spirit.

Holiday Promotion
Did the holidays arrive before you had a chance to put together a promotion? BeautyMark Marketing offers stylish, professionally crafted, agency-quality marketing at a small-business price. Seasons and holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests Why Are We Different From Other Marketing Services Providers? We are salon and beauty marketing specialists. We “get” beauty. 

*no contract/no commitment

Click HERE for more information on our pre-made campaigns >>

Deck the Halls
Determine a holiday look for your salon or spa and deck the halls! Decorate to add cheer, showcase product and service promotions, and give an overall “ho-ho-ho” to your business in your special branded way.

Cozy Coiffure Selfies
Encourage clients to post  pics of their “holiday coiffure” on Instagram or Facebook. Get people talking about your salon this season by adding some cheer. With very little effort, you can bring a sparkle to both your staff and clients.

Be Socially Merry
Don’t forget to dress your social media “holiday theme” as well. Change the banner on your business page, create holiday themed frames for your FB and Instagram photos. Add some sparkle and cheer to every “touch point” with your clients.

Holiday Drawing
December is a great time to do an annual “Enter to Win” contest. Think of a fun give away gift that will promote cheer (as well collect valuable email addresses). A great way to start a digital relationship with your guests. 

Gift Packages
Get creative. Pull together hair and skin packages that engage your guests with fun names, pretty packaging, and wonderful bows. This season look fresh with mint and red accents!

Holiday Team Photo
Take the time to promote your team. A playful way to connect to your current and future customers, a team photo makes your team approachable. Highlight the most meaningful gift they’ve ever received.

Cozy Beverages
Offering a cozy seasonal beverage is something that costs almost nothing, yet makes a huge statement. The cost is minimal, clients love it, and the salon smells amazing! Give your salon guests cozy drink options, like hot caramel apple cider with a cinnamon stick, hot cocoa with marshmallows, steamed milk with a caramel drizzle, and hot blueberry tea with a sugar butter cookie.

Holiday/Seasonal Mugs
Another way to make your mark is mugs - choose mugs that match your salon’s personality and add to an inviting holiday presentation.

These are just a few ideas, I’d love to know what you do to bring the holiday festive feel to your salon in comments below!

How To Fill 2016 Books in December

Some promotional ideas in December could help fill your books in January. Here are a few salon marketing ideas that will make the first months of 2016 better than ever!

1) Last Minute Gift Card Sale
Run a gift card “sale” for one day only, right before Christmas. Send an email the last few days before Christmas to remind guests that the clock is ticking! Answer their gift-dilemmas with simple solutions. Special promotions, gift cards and even the chance to take a break from holiday stress—are just a click or phone call away.

On this particular day, offer two gift cards for the price of one. The key? Make it clear that these particular gift cards can only be redeemed for services in the months of January and February. This will help you fill the quieter months at the start of the New Year.

2) NYE Promotions
Are you cashing in on the New Year’s Eve crowd? Be sure to mention your NYE promotions. Invite guests to pre-book their NYE-Day appointment so they’re party ready! Start discussing the occasion with every client and offer party-goers a great NYE package. After all, who wouldn’t love to head out with a professional blowout and makeup application to ring in the New Year? Countdown to midnight becomes countdown to cash.

3) Pre-booking Specials
To help encourage January bookings advertise a pre-booking special –– extend a discount to clients that schedule an appointment for January in December. Make sure the promotion clearly states that the discount is not valid without a pre-book and service discounted day of service in January. The benefits are twofold— rewards clients and ensures steady business during the post-holiday slowdown months. 

4) “Gift” Top Clients
Include low-value gift cards into holiday goody bags and give to top 25 or 50 loyal clients (depends on the size of your clientele). The cards may get passed onto family and friends so you might win a new client come January.

5) Gift-Card Contest
Use gift cards to run a contest on Facebook or your web site on the weeks leading up to New Years. It’s a great way to draw attention to your New Year pre-booking offers and specials. To enter, require people to sign up to your salon e-newsletter, “Like” your Facebook page or share your blog.

6) Think ahead to Valentine’s Day
In January start thinking ahead to Valentine’s Day promotions to kick off the month of February.

Give your guests something fun to look forward to!